1. data protection at a glance
Data collection on our website
Who is responsible for the data collection on this website?
The website operator carries out data processing on this website. You can find his contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter in a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected in order to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
**What rights do you have with regard to your data?
You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request this data's correction, blocking, or deletion. You can contact us at any time at the address given in the imprint for this purpose and for further questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
Analysis tools and third-party tools
When visiting our website, your surfing behavior may be statistically analyzed. This is done primarily with cookies and with so-called analysis programs. The Analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using specific tools. You will find detailed information on this in the following data protection declaration.
You can object to this Analysis. We will inform you about the objection possibilities in this data protection declaration.
2. general information and mandatory information
The operators of these pages take the protection of your data very seriously. Therefore, we treat your data confidentially under the statutory data protection regulations and this data protection declaration.
We want to point out that data transmission on the Internet (e.g., when communicating by email) can have security gaps. Therefore, complete protection of data against access by third parties is not possible.
Note on the responsible office
The responsible party for data processing on this website is:
helllicht medien GmbH
Hanauer Landstr. 153
60314 Frankfurt (Germany)
Telephone: +49 (0)69 / 904376 - 20
The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, or similar).
Revocation of your consent to data processing.
Many data processing operations are only possible with your express consent. You can revoke the consent you have already given at any time. For this purpose, informal communication by email to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Beschwerderecht bei der zuständigen Aufsichtsbehörde
In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection commissioner of the federal state in which our company is based. A list of the data protection officers and their contact details can be found in the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
SSL or TLS encryption.
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "HTTP://" to "HTTPS://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
information, blocking, deletion.
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of data processing and, if necessary, a right to correction, blocking, or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Objection to advertising emails
We hereby object to the use of contact data published within the framework of the imprint obligation to send advertising and information material that has not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
3. data collection on our website
The Internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective, and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies." They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- browser type and browser version
- Operating system used
- referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The basis for data processing is Art. 6 para. One lit. f DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
If you send us inquiries via the contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, informal communication by email to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.
4. analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies." These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website: Google Analytics deaktivieren.
Commissioned data processing
We have concluded an order data processing contract with Google and fully implemented the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google Analytics.
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics, as shown in the item "Objection to data collection."
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g., cell phone) can also be displayed on another of your end devices (e.g., tablet or PC).
If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every end device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google account (e.g., because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized Analysis of website visitors for advertising purposes.
Our website uses Hotjar, an analysis software of Hotjar Ltd ("Hotjar") (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar, it is possible to measure and analyze the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the "tracking code" and "cookie" through your visit to our website is transmitted to the Hotjar servers in Ireland and stored there. The following information is collected through the tracking code:
The following information may be recorded by your device and browser:
- The IP address of your device (collected and stored in an anonymized format).
- Your email address, including your first and last name, if you have provided it to us through our website
- Screen size of your device
- Device type and browser information
- Geographic location (country only)
- The preferred language to display our website
- Log data
The following data is automatically created by our servers when Hotjar is used.
- Referring domain
- Visited pages
- Geographical location (country only)
- The preferred language to display our website
- Date and time of page access.
Hotjar will use this information to evaluate your use of our website, generate usage reports, and provide other services related to website usage and internet evaluation of the website.
Hotjar also uses third-party services, such as Google Analytics and Optimizely, to provide services. These third parties may store information that your browser sends as part of your website visits, such as cookies or IP requests. For more information about how Google Analytics and Optimizely store and use data, please see their respective privacy statements.
The cookies that Hotjar uses have different "lifetimes"; some remain valid for up to 365 days, and some remain valid only during the current visit.
You can prevent the collection of data by Hotjar by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement.
This makes it possible to track the behavior of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and for future advertising measures to be optimized.
The collected data is anonymous for us as the operator of this website, and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
You can also deactivate the "Custom Audiences" remarketing function in the Ad Settings section at facebook.com/ads/preferences. To do so, you must be logged into Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: youronlinechoices.com/de/praferenzmanagement.
On our website, we use the so-called "Insight Tag" from LinkedIn. This tool enables conversion tracking and retargeting within the LinkedIn network and affiliated partners. The operator of the LinkedIn website is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
In order to provide the aforementioned functions, the Insight Tag establishes a connection to the LinkedIn server and transmits data such as your IP address as well as device and browser properties and page events. This happens in particular if you are logged into LinkedIn with a profile at the same time. The data is encrypted by LinkedIn and deleted within 90 days. We also have the option of retrieving anonymized reports on the website target group and the performance of our ads via LinkedIn. Using the retargeting feature of the Insight Tag, we can display targeted ads outside our website without identifying you as a website visitor.
This website uses the open-source web analytics service Matomo. Information about your use of this website is stored on our server. The IP address is anonymized before storage.
Matomo will not set any cookies in the process. All data is stored on the same server as the website itself, so it will not be shared with third parties.
The storage of data is based on Art. 6 para. One lit. f DSGVO. The website operator has a legitimate interest in the anonymized Analysis of user behavior in order to optimize its web offering. In addition, the defense against attacks on the website is an important component.
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.
This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service with which, among other things, the sending of newsletters can be organized and analyzed. When you enter data for the purpose of receiving newsletters (e.g., email addresses), this data is stored on MailChimp's servers in the USA.
MailChimp has a certification according to the "EU-US Privacy Shield." The "Privacy Shield" is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.
With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web-beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked. In addition, technical information is recorded (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you do not want any analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe from the newsletter directly on the website.
The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.
Conclusion of a data processing agreement.
We have concluded a so-called "Data-Processing-Agreement" with MailChimp, in which we oblige MailChimp to protect the data of our customers and not to pass it on to third parties. This agreement can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.
6. plugins and tools